Digital Masters of Chips (Digital Marketing)

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References for all Blogs by Gurtej singh sidhu

References

foods, W. (2016, March 15). Wise Foods/Facebook.com. Retrieved from Facebook.com: https://www.facebook.com/WiseFans

foods, W. (2016, march 15). wise foods/Twitter. Retrieved from www.Twitter.com: https://twitter.com/wisefoods

Pringles. (2015, december 28). Pringles/Facebook.com. Retrieved from Facebook.com: https://www.facebook.com/PringlesCanada

Pringles. (2016, march 15). Pringles . Retrieved from www.youtube.com: https://www.youtube.com/channel/UCzwrjVlnMRynB80igUyAioQ

Pringles. (2016, march 15 ). pringles/instagram.com . Retrieved from www.instagram.com: https://www.instagram.com/pringlesus/

Pringles. (2016, march 15). Pringles/twiter.com. Retrieved from www.twitter.com: https://twitter.com/PringlesCA

snacks, W. (2016, march 15). wise snacks. Retrieved from www.iconosquare.com: http://iconosquare.com/p/1185200061839082019_2924638103

 

Blog Post 7 by Gurtej Singh Sidhu

Promotional campaign for Pringles

I am creating this promotion for Pringles chips.

My motive is to promote the brand and increase sale of Pringles.

Idea is to create a campaign of creating new flavor of new chips. The name of that campaign is “create your Pringles”.

In this campaign what consumers have to do is they will create their own flavor like: How they eat their Pringles or with what they want to eat their Pringles.

And the best flavor creator will get a chance to win a trip of 3 days and two 2 nights to Fiji. And the flavor will be officially launched by Pringles in their product line.

 

 

Buy Lays and win PRIZES

A Promotional Campaign for Lays 

Lays going to introduce a new flavor of chips. There is a flavor contest in which customers can win great prizes. In this contest anybody can give a new flavor recipe and then top 10 flavors will be selected top one flavors will be introduce in the product line of lays. Winner will get a brand new Honda Civic. Top 2 to top 6 winner will get 45 inches LED of LG. Top 7 to top 10 winners will get $200 gift cards.

In this contest targeted customers are from North America, as this contest will run only in North America.

Main goal of this contest is to get more more new flavor recipes to improve the flavors of Lays.

This contest will run in the summers as most people are doing outings and they have time to participate in this contest.

This contest will run through the Facebook. There will a Facebook page named as "Do Us A Flavor" contestants can post their recipe on the page.

This contest will be very helpful for increase the sales and to make strong customer relationship and increase brand loyalty.

Blog post 7 by Talwinder SIngh

·         I am creating the campaign that is designed for the company name KETTLE BRAND potato chips.

·         My idea is to organize a game named lucky draw event in which a sticker on a chips bag offering a chance to win a trip to Switzerland for 3 days. Person that will have sticker with tag of Win a trip! will get that free trip.

·         The target audience will be from North America whichever is using the social media and prefer to eat chips.

·         The goal is to increase brand awareness and loyalty. Increase Facebook likes, twitter followers and Instagram followers and likes. I am promoting that on social media. Also the goal is to increase the sale of company as much as because to win a trip customers will buy more and more chips and try to win trip.

·         Thinking to launch that before summer because mostly people go for outing or vacation in summer.

·         My Social Strategy is to promote that campaign on Facebook, Twitter and YouTube. Because kettle brand have number of likes and follower on these sites.

·         The attractive and interesting pictures and videos that will be posted on social media will engage the audience.

Blog Post 6 By Gurtej singh sidhu

Fan Page of wise snacks

I found one blog post by Sven Larsen. In this post they talk about the one product of wise Snacks name cheese doodle. In detail they explain that what the target market of this product is. How they target kids by doing promotion with help of animated videos.

 

http://blog.zemoga.com/2009/10/26/zemoga-launches-augmented-reality-project-wise-foods

There is another page on twitter they post pictures of heart shape wise snacks. There are 37 tweets and 122 followers. They post very interesting posts they are doing free promotion for Weise Foods.

https://twitter.com/Wise__Chips

 

 

Fan pages of Pop Chips on Facebook, Twitter and Instagram

Fan Page of Pop Chips On Facebook

Fan pages are really good for the customer awareness as these pages are run by customers so other customers easily trust on them. I found a page of Pop Chips on Facebook named Popchips. 365 people like this page.

Fan Page of Pop Chips On Twitter

Fan page of Pop Chips on Twitter named popchips los angeles has 1784 tweets, 2461 followings, 2615 followers and 63. 

Fan Page of Pop Chips on Instagram

I found a fan page of Pop Chips on Instagram named as #popchips. It has 17335 posts.