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Monday, 4 April 2016

Buy Lays and win PRIZES

A Promotional Campaign for Lays 

Lays going to introduce a new flavor of chips. There is a flavor contest in which customers can win great prizes. In this contest anybody can give a new flavor recipe and then top 10 flavors will be selected top one flavors will be introduce in the product line of lays. Winner will get a brand new Honda Civic. Top 2 to top 6 winner will get 45 inches LED of LG. Top 7 to top 10 winners will get $200 gift cards.

In this contest targeted customers are from North America, as this contest will run only in North America.

Main goal of this contest is to get more more new flavor recipes to improve the flavors of Lays.

This contest will run in the summers as most people are doing outings and they have time to participate in this contest.

This contest will run through the Facebook. There will a Facebook page named as "Do Us A Flavor" contestants can post their recipe on the page.

This contest will be very helpful for increase the sales and to make strong customer relationship and increase brand loyalty.




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