Blog post 7 by Talwinder SIngh

·         I am creating the campaign that is designed for the company name KETTLE BRAND potato chips.

·         My idea is to organize a game named lucky draw event in which a sticker on a chips bag offering a chance to win a trip to Switzerland for 3 days. Person that will have sticker with tag of Win a trip! will get that free trip.

·         The target audience will be from North America whichever is using the social media and prefer to eat chips.

·         The goal is to increase brand awareness and loyalty. Increase Facebook likes, twitter followers and Instagram followers and likes. I am promoting that on social media. Also the goal is to increase the sale of company as much as because to win a trip customers will buy more and more chips and try to win trip.

·         Thinking to launch that before summer because mostly people go for outing or vacation in summer.

·         My Social Strategy is to promote that campaign on Facebook, Twitter and YouTube. Because kettle brand have number of likes and follower on these sites.

·         The attractive and interesting pictures and videos that will be posted on social media will engage the audience.