Thursday, 14 April 2016
Digital Masters of Chips (Digital Marketing)
Hi everyone we just want to thank you all for your support. this is our last post for this page.
Tuesday, 5 April 2016
References for all Blogs by Gurtej singh sidhu
References
foods, W. (2016, March 15). Wise
Foods/Facebook.com. Retrieved from Facebook.com:
https://www.facebook.com/WiseFans
foods, W. (2016, march 15). wise foods/Twitter.
Retrieved from www.Twitter.com: https://twitter.com/wisefoods
Pringles. (2015, december 28). Pringles/Facebook.com.
Retrieved from Facebook.com: https://www.facebook.com/PringlesCanada
Pringles. (2016, march 15). Pringles .
Retrieved from www.youtube.com:
https://www.youtube.com/channel/UCzwrjVlnMRynB80igUyAioQ
Pringles. (2016, march 15 ). pringles/instagram.com
. Retrieved from www.instagram.com: https://www.instagram.com/pringlesus/
Pringles. (2016, march 15). Pringles/twiter.com.
Retrieved from www.twitter.com: https://twitter.com/PringlesCA
snacks, W. (2016, march 15). wise snacks.
Retrieved from www.iconosquare.com:
http://iconosquare.com/p/1185200061839082019_2924638103
Blog Post 7 by Gurtej Singh Sidhu
Promotional campaign for Pringles
I am creating this promotion for Pringles chips.
My motive is to promote the brand and increase sale of
Pringles.
Idea is to create a campaign of creating new flavor of new
chips. The name of that campaign is “create your Pringles”.
In this campaign what consumers have to do is they will
create their own flavor like: How they eat their Pringles or with what they
want to eat their Pringles.
And the best flavor creator will get a chance to win a trip
of 3 days and two 2 nights to Fiji. And the flavor will be officially launched
by Pringles in their product line.
Monday, 4 April 2016
Buy Lays and win PRIZES
A Promotional Campaign for Lays
Lays going to introduce a new flavor of chips. There is a flavor contest in which customers can win great prizes. In this contest anybody can give a new flavor recipe and then top 10 flavors will be selected top one flavors will be introduce in the product line of lays. Winner will get a brand new Honda Civic. Top 2 to top 6 winner will get 45 inches LED of LG. Top 7 to top 10 winners will get $200 gift cards.
In this contest targeted customers are from North America, as this contest will run only in North America.
Main goal of this contest is to get more more new flavor recipes to improve the flavors of Lays.
This contest will run in the summers as most people are doing outings and they have time to participate in this contest.
This contest will run through the Facebook. There will a Facebook page named as "Do Us A Flavor" contestants can post their recipe on the page.
This contest will be very helpful for increase the sales and to make strong customer relationship and increase brand loyalty.
In this contest targeted customers are from North America, as this contest will run only in North America.
Main goal of this contest is to get more more new flavor recipes to improve the flavors of Lays.
This contest will run in the summers as most people are doing outings and they have time to participate in this contest.
This contest will run through the Facebook. There will a Facebook page named as "Do Us A Flavor" contestants can post their recipe on the page.
This contest will be very helpful for increase the sales and to make strong customer relationship and increase brand loyalty.
Sunday, 3 April 2016
Blog post 7 by Talwinder SIngh
·
I am creating the campaign that is designed for
the company name KETTLE BRAND potato chips.
·
My idea is to organize a game named lucky draw
event in which a sticker on a chips bag offering a chance to win a trip to
Switzerland for 3 days. Person that will have sticker with tag of Win a trip! will
get that free trip.
·
The target audience will be from North America
whichever is using the social media and prefer to eat chips.
·
The goal is to increase brand awareness and
loyalty. Increase Facebook likes, twitter followers and Instagram followers and
likes. I am promoting that on social media. Also the goal is to increase the
sale of company as much as because to win a trip customers will buy more and
more chips and try to win trip.
·
Thinking to launch that before summer because
mostly people go for outing or vacation in summer.
·
My Social Strategy is to promote that campaign
on Facebook, Twitter and YouTube. Because kettle brand have number of likes and
follower on these sites.
·
The attractive and interesting pictures and
videos that will be posted on social media will engage the audience.
Saturday, 2 April 2016
Blog Post 6 By Gurtej singh sidhu
Fan Page of wise snacks
I found one blog post by Sven Larsen.
In this post they talk about the one product of wise Snacks name cheese doodle.
In detail they explain that what the target market of this product is. How they
target kids by doing promotion with help of animated videos.
There is another page on twitter they post pictures of heart
shape wise snacks. There are 37 tweets and 122 followers. They post very
interesting posts they are doing free promotion for Weise Foods.
Friday, 1 April 2016
Fan pages of Pop Chips on Facebook, Twitter and Instagram
Fan Page of Pop Chips On Facebook
Fan pages are really good for the customer awareness as these pages are run by customers so other customers easily trust on them. I found a page of Pop Chips on Facebook named Popchips. 365 people like this page.
Fan Page of Pop Chips On Twitter
Fan page of Pop Chips on Twitter named popchips los angeles has 1784 tweets, 2461 followings, 2615 followers and 63.
Fan Page of Pop Chips on Instagram
I found a fan page of Pop Chips on Instagram named as #popchips. It has 17335 posts.
Thursday, 31 March 2016
Blog post 6 by Talwinder Singh
KETTLE BRAND Fan page
on Facebook:
Kettle brand not have great fan following on Facebook. On
Facebook kettle brand have fan page named Kettle Brand. But on that page they
just post two pictures. In that the content use, they uploads the pictures of
kettle brand flavor chips in rack. The viewer can expect to find the
flavor that they like.
KETTLE BRAND Fan page
on Twitter:
Kettle brand have almost three fan pages on twitter named
Kettle Brand LA, NY, SF.
Kettle have a number of fans on twitter. On that page they post lots of
pictures of their fans with the bag of kettle brand chips. . The viewers expect more and more interesting pictures of kettle brand
on that pages. And these fan pages help the company to promoting their
products.
KETTLE BRAND Fan page
on Instagram:
Instagram fan pages of kettle bran is
kettlebrandchipsnyc. Kettle brand have great fan following on Instagram. On
that page they upload lots of pictures of kettle brand chips and their
different flavor bags. The viewer’s expect more interesting images of kettle
brand chips with beautiful background.
Wednesday, 30 March 2016
Blog post 5 y Gurtej Singh Sidhu
Blog post 5
Fan page of Pringles
I found one fan page on Facebook. In which different people
posting videos and images of eating, having fun with Pringles. This page is bit
old and they are not active any more on Facebook. There are some videos and images
of people on this page.
I found one another fan page on Twitter but on this fan page
does not have so many followers and only have 4 tweets. It is hard to find fan
pages of Pringles On twitter
There is one page on Instagram on which they have images of
different people eating Pringles and also making duck lip faces. There are no
like on there but only images.
Tuesday, 29 March 2016
Fan Pages of Lays on Facebook, Twitter and Instagram
Fan Page of Lays on
Facebook
Fan pages helps companies to promote their products without
any cost and efforts. There are many fan pages of Lays on Facebook. I found one
fan page of Lays on Facebook named Lays Flavour Cup that has 63562 likes.
Fan page of Lays on Twitter:
I found one fan page of Lays on Twitter named Your Lays Flavour.
This page is doing very good on Twitter. It has 1149 followings, 378 followers
and 446 tweets.
Fan page of Lays on Instagram:
I found a fan page of Lays on
Instagram named as LAYS_CHIPS. It has 512 followers, 1387 followings and 33
posts.
I found best fan page of Lays on
Facebook this page has many likes and really good stuff for fans.
Monday, 28 March 2016
Blog Post 5 By Talwinder Singh
RUFFLES Fan page on
Facebook:
Facebook fan page of ruffles is Ruffles Chips. Ruffles get a
great fan following on Facebook. They have 3-4 fan pages on Facebook. Fan pages
help a company to increase awareness of company products and the promotion of
company without making any efforts.
RUFFLES Fan page on
Twitter:
Twitter fan page of ruffles is ruffles. Ruffles not have
strong fan following on twitter. The content posted on this page they
upload the images of ruffles chips and ruffles bags.
RUFFLES Fan page on
Instagram:
Instagram fan page of ruffles is ruffles_rule. Ruffles have
a little fan following on Instagram. I found their fan page named ruffles_rule on Instagram. On their fan
page the content include the posts of images of ruffles bags with flavor. The
viewers probably expect the information about latest chips flavor of ruffles in
market.
Sunday, 27 March 2016
Blog Post 4 By Gurtej Singh Sidhu
Pringles vs Wise foods on YouTube
Posts
Pringles post videos on You Tube Almost every day.
Wise food is not active on YouTube from last 3 years their
last post was of 2013.
Content
Pringles post about their products and interesting videos
about the promotion of their product.
And wise chips is not active on YouTube from last three
years but whatever they have on their
YouTube channel is they promote their product.
50/50 strategy
Pringles give their Facebook link and twitter link on their
YouTube channel but in their videos they did not use any 50/50 strategy.
Wise snacks is not
active on YouTube and they did not use any strategy.
Popular posts
Pringles one of the popular video on YouTube is about having
fun with Pringle chips and the packaging of it. In this video they use music
and interesting, silly content ot attract consumers. This video has 1283471
views.
Hashtags
Hashtags used by Pringles on YouTube are: You Don't Just Eat 'Em, You Have Fun in
the Sun With 'Em
Hashtags used by Wise snacks are: “Classic American Snacks”
Saturday, 26 March 2016
Lays and pop chips on you tube
The YouTube channel of lays has 15578 subscribers. Most of
the video are related to the new flavors that they introduce. Pop Chips has
4735 subscribers on you tube channel.
Most successful video of lays is posted on February 8, 2016
Most successful video of Pop Chips is posted on September 18, 2014.
Friday, 25 March 2016
Blog post 4 by Talwinder Singh
RUFFLES vs KETTLE BRAND on YouTube
Ruffles
Ruffles posts a video on their YouTube channel probably two
times in month.
Kettle brand
Kettle brand is not active on you tube. Their last is year
ago and second last post is two year ago.
Content
Ruffles post funny
videos. They post animated videos like animal surviving a ruffles chips,
animals try to catch ruffles bags to attract customers and to promote their
brand.
Kettle brand is not active on you tube. They just posts the
videos of their different flavors to promote their flavored chips.
50/50 Strategy: None of them use the 50/50
rule. Both posts only about their brand.
Keyword
Keyword used by the ruffles:
RUFFLES.
All dressed
RUFFLES chips
RUFFLES chips
Keyword used by
Kettle brand
Kettlebrand
Chips
Most Successful posts
Most popular post of Ruffles
This ruffles video has 11,801 views, 93 likes, 2 comments.
This post is successful on ruffles YouTube channel. In this
video they use the funny and attractive concept to get attraction of people to
promote their brand.
Most popular of
kettle brand:
This video is
most popular on kettle brand YouTube channel it has 798 views and 2 comments
In this video
they just show how to open a bag of kettle brand and get attraction of people
through video and try to increase brand awareness.
Bibliography
kettlebrand/youtube. (n.d.). Retrieved from www.youtube.com: https://www.youtube.com/user/KettleBrand
ruffles/youtube. (n.d.). Retrieved from www.youtube.com:
https://www.youtube.com/user/RuffMcThickridge/videos?view=0&sort=dd&shelf_id=1
Thursday, 24 March 2016
Blog post 3 By Gurtej Singh Sidhu
Pringles vs Wise Foods on Instagram
Posts
Pringles last post on Instagram is 9 weeks ago and the
second last post is 13 weeks ago.
Wise Snacks last post is 6 days ago and the second last post
was of March 9.
Content
Both brands post their product images. Pringles post about
their brand logo and the videos of guys eating Pringles Chips.
Wise food also posts about their products and the sub
products like Popcorns.
50/50 strategy
Both brands are not so much active ion Instagram so they do
not use this strategy they only post about their product and they just like it
one to their official website.
Hashtags
Hashtags used by
Wise Snacks on Instagram are: #love #photooftheday #amazing #instalike #igers
#picoftheday #food #instadaily #instafollow #followme #girl #iphoneonly
#instagood #bestoftheday #instacool #food #eat
Popular posts
Popular post of Pringles is they post about Halloween ant
that post got 2155 likes and 134 comments. (Pringles, pringles/instagram.com
, 2016)
Popular post of wise snacks is they post one heart shape
chip on valentines and that post got 39 likes
Wednesday, 23 March 2016
Lays and Pop Chips on Instagram
Lays is doing almost same thing on Instagram as on Facebook.
They post videos, pictures of famous celebrities promoting their products. They
post on Instagram almost after 4 days.
Pop Chips is doing good on Instagram as compare to Facebook.
They post after 3 day, and mostly Pop Chips post pictures that interesting and
promoting their product on Instagram.
None of the two brands using 50-50 strategy.
Most successful post of Lays on Instagram is a video posted
a week before. It has 1767 likes, 100 comments and 6908 views.
Most successful post of Pop Chips on Instagram is a picture
that has115 likes and 8 comments.
Scheduled
Content Assignment
Blog
post 1
RUFFLES
vs KETTLE BRAND on Facebook
RUFFLES vs KETTLE BRAND
Talking about the information of RUFFLES and KETTLE BRAND on Facebook. Ruffles probably
posts after a week. On the other hand the posting schedule of kettle brand,
they post almost after one day and as average they post five posts in one week.
RUFFLES Facebook page get 890,402 likes and KETTLE BRAND Facebook page get
1,794642 like
. 
Content: Ruffles mostly post videos. In their
last 25 posts they post 17 videos and only 8 pictures. Whereas KETTLE BRAND prefer
to pictures. Ruffles use different concept as compare to kettle brand. And that
videos are animated and they use animals to make videos and all the videos are
funny to promote their products. Kettle brand just edit their pictures
attractively and post in on Facebook for promotion of their product.
50/50 Strategy: None of them use the 50/50
rule.
Keyword
Ruffles use their brand name almost on all posts.
RUFFLES.
All dressed
RUFFLES chips
Kettle brand use different keywords according to their posts like Fight chilly with chili!
Most Successful post
Most popular post of Kettle brand on Facebook is this video
because that video get 3.9k views, 147 likes, 58 shares and 8 comments. In this
video they show Pepperoncini
chips stack up against the real thing.
Ruffles most popular post.
This post is most popular because it has 4.6M views, 11k
likes, 1599 shares, 358 comments. And they some players eating ruffles chips
and playing chips. And they asked to shot a video of star player and win a trip
to an NBA game.
Bibliography
kettlebrandChips/facebook. (n.d.). Retrieved from www.facebook.com:
https://www.facebook.com/KettleBrandChips/?fref=ts&ref=br_tf
ruffles/facebook. (n.d.). Retrieved from www.facebook.com:
https://www.facebook.com/ruffles/?fref=ts
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