Scheduled
Content Assignment
Blog
post 1
RUFFLES
vs KETTLE BRAND on Facebook
RUFFLES vs KETTLE BRAND
Talking about the information of RUFFLES and KETTLE BRAND on Facebook. Ruffles probably
posts after a week. On the other hand the posting schedule of kettle brand,
they post almost after one day and as average they post five posts in one week.
RUFFLES Facebook page get 890,402 likes and KETTLE BRAND Facebook page get
1,794642 like
. 
Content: Ruffles mostly post videos. In their
last 25 posts they post 17 videos and only 8 pictures. Whereas KETTLE BRAND prefer
to pictures. Ruffles use different concept as compare to kettle brand. And that
videos are animated and they use animals to make videos and all the videos are
funny to promote their products. Kettle brand just edit their pictures
attractively and post in on Facebook for promotion of their product.
50/50 Strategy: None of them use the 50/50
rule.
Keyword
Ruffles use their brand name almost on all posts.
RUFFLES.
All dressed
RUFFLES chips
Kettle brand use different keywords according to their posts like Fight chilly with chili!
Most Successful post
Most popular post of Kettle brand on Facebook is this video
because that video get 3.9k views, 147 likes, 58 shares and 8 comments. In this
video they show Pepperoncini
chips stack up against the real thing.
Ruffles most popular post.
This post is most popular because it has 4.6M views, 11k
likes, 1599 shares, 358 comments. And they some players eating ruffles chips
and playing chips. And they asked to shot a video of star player and win a trip
to an NBA game.
Bibliography
kettlebrandChips/facebook. (n.d.). Retrieved from www.facebook.com:
https://www.facebook.com/KettleBrandChips/?fref=ts&ref=br_tf
ruffles/facebook. (n.d.). Retrieved from www.facebook.com:
https://www.facebook.com/ruffles/?fref=ts
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