Lays and Pop Chips on Twitter

LAYS CHIPS:

·         Lays Chips almost tweet every day.

·         They always compare their two different flavors like peeper vs herbs, flaming hot vs. fiery roasted habanero and many more.

·         To promote their flavors they ask their customers to vote for their favorite flavor and chance to win a cash amount.

·         Lays do not use the 50-50 strategy.

·         Lays uses hashtags #FlavorSwap, FlavorSwap.Com to save the favorite flavor.

·         Recently Honey Barbecue got the 22 retweets, 47 likes and Cheddar & Sour Cream got 24 retweets, 68 likes on twitter.

POP CHIPS:

·         Pop chips use to tweet every day.

·         Pop chips upload new and creative pictures of their  new flavors

·         Pop chips uses the hashtags like #pop chips, happy Sunday, # crazy hot and many others.

·         To promote their products they are on snap chat @popchips.

·         They get less retweets and likes on their new flavors but on National Potato Chips Day they got 471 retweets and 144 likes but no special flavor is specified.