Lays mostly post after one week and pop chips not post anything from last one year on their Facebook page. Both of them mostly post videos and coupons on their Facebook page. None of them use 50-50 strategy.
Most successful post of Lays is a video posted on January 21, 2016 that has 2559 shares, 405K likes, 1.1M views and 1250 comments. In this post they introduce their 4 classic flavors vs 4 new flavors and also give a chance to win $250000 to the customers who vote for their favorite flavor.
Most successful post of Pop Chips is a video posted on March 15, 2014 that has 2 likes, 40 shares and 1 comments. This post is successful because in this post they did a social work.
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