Blog Post 2 by Talwinder Singh

RUFFLES vs KETTLE BRAND on Twitter

Ruffles

  

(ruffles/twitter, n.d.)

Ruffles tweets almost once in two days as an average they tweets 14 times in one month.

Kettle brand

 (kettlebrand/twitter, n.d.)

Kettle brand tweets probably after 5 days. But they are not a lot popular on twitter.

Content

 Ruffles mostly tweets about the different flavors of their chips. They also tweet information that they have campaign named NBA, in that they promote their products and we have chance to win TV, fridge etc.   

Kettle brand tweet only pictures. They just share the information and pictures about their different flavors to promote their different flavors chips.

50/50 Strategy: None of them use the 50/50 rule. Both tweets only about themselves.

Keyword:

Ruffles use their brand name almost on all posts.

 RUFFLES.

All dressed RUFFLES chips

NBA all Star

They use hashtags about a promotional campaign like #Festivus, #AllDressed, #winter etc.

Kettle brand mostly use their brand name.

KETTLE BRAND

Flavor

Potatochips

#Strongbeer16

#KETTLEBRAND

Most Successful posts

Most popular post of kettle brand:

  (kettlebrand/twitter, n.d.)

This is most popular tweet of kettle brand it has 25 retweet and 88 likes.

I think this is most popular post of kettle brand on twitter because it get most retweets and likes rather than other posts and they tweet the picture of their flavor chips bags.

Most popular post of Ruffles

  (ruffles/twitter, n.d.)

This tweet is most popular it has 17 retweet and 29 likes. And they talked about they share the picture of ruffles new flavor chips with new bag.

Bibliography

kettlebrand/twitter. (n.d.). Retrieved from www.twitter.com: https://twitter.com/kettlebrand

ruffles/twitter. (n.d.). Retrieved from www.twitter.com: https://twitter.com/RUFFLES