Blog post 4 by Talwinder Singh

RUFFLES vs KETTLE BRAND on YouTube

Ruffles

Ruffles posts a video on their YouTube channel probably two times in month.

 (ruffles/youtube, n.d.)

Kettle brand

Kettle brand is not active on you tube. Their last is year ago and second last post is two year ago.

 (kettlebrand/youtube, n.d.)

Content

 Ruffles post funny videos. They post animated videos like animal surviving a ruffles chips, animals try to catch ruffles bags to attract customers and to promote their brand.

Kettle brand is not active on you tube. They just posts the videos of their different flavors to promote their flavored chips.

50/50 Strategy: None of them use the 50/50 rule. Both posts only about their brand.

Keyword

Keyword used by the ruffles:

RUFFLES.

All dressed RUFFLES chips

RUFFLES chips

Keyword used by Kettle brand

Kettlebrand

Chips

Most Successful posts

Most popular post of Ruffles

  (ruffles/youtube, n.d.)

This ruffles video has 11,801 views, 93 likes, 2 comments.

This post is successful on ruffles YouTube channel. In this video they use the funny and attractive concept to get attraction of people to promote their brand.

Most popular of kettle brand:

  (kettlebrand/youtube, n.d.)

This video is most popular on kettle brand YouTube channel it has 798 views and 2 comments

In this video they just show how to open a bag of kettle brand and get attraction of people through video and try to increase brand awareness.

Bibliography

kettlebrand/youtube. (n.d.). Retrieved from www.youtube.com: https://www.youtube.com/user/KettleBrand

ruffles/youtube. (n.d.). Retrieved from www.youtube.com: https://www.youtube.com/user/RuffMcThickridge/videos?view=0&sort=dd&shelf_id=1