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Friday, 18 March 2016

Blog Post 1 by Gurtej Singh Sidhu


Blog post 1


Pringles vs Wise Foods on Facebook


Pringles


Here are the two brands of chips Pringles and Wise foods. Talking about their posting schedule on Facebook Pringles does not seems active on Facebook. The Facebook page I found of Pringles on Facebook, got 25M likes but the posting timing is very poor. Like they did not even post in year 2016 the last post of Pringles on their Facebook page is December 28, 2015.

 (Pringles, 2015)

Wise Foods


Posting schedule of Wise Foods is, they post one post a day usually but yesterday they post three posts in one day. Wise foods are active on Facebook. They got 108,271 likes on Facebook page.

 (foods, 2016)

Content


Moving forward toward kind of content both brands post, they both post pictures of their product. Or the pictures or information about the contest they running right now or the planning to do any promotion regarding their product.

50/50 strategy


Pringles, as I said they are not so active on Facebook and they did not use 50/50 strategy they did not promote any other brand. If I talk about the Wise Foods they use this strategy they share other brands posts on their Facebook page.


Keyword sentences


Pringles always use their brand line on almost all posts “u just don’t eat em”

And the Wise food they use hashtags on their posts.

Most successful posts


Pringles most popular posts on Facebook are their recent posts first post got 649 likes and 33 shares and 66 comments.



The second post is about their campaign about the big guy in which they show Santa eating Pringles. This post got 640 likes and 30 shares.

Wise foods did not have so many likes on their posts. The one post I found got 4 likes and one comment.



 

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