Blog post 6 by Talwinder Singh

KETTLE BRAND Fan page on Facebook:  

Kettle brand not have great fan following on Facebook. On Facebook kettle brand have fan page named Kettle Brand. But on that page they just post two pictures. In that the content use, they uploads the pictures of kettle brand flavor chips in rack. The viewer can expect to find the flavor that they like.

https://www.facebook.com/profile.php?id=100008336658591&fref=ts

KETTLE BRAND Fan page on Twitter:

Kettle brand have almost three fan pages on twitter named Kettle Brand LA, NY, SF. Kettle have a number of fans on twitter. On that page they post lots of pictures of their fans with the bag of kettle brand chips. . The viewers expect more and more interesting pictures of kettle brand on that pages. And these fan pages help the company to promoting their products.

https://twitter.com/KettleBrandLA

https://twitter.com/KettleBrandNY

https://twitter.com/KettleBrandSF

 

KETTLE BRAND Fan page on Instagram:

Instagram fan pages of kettle bran is kettlebrandchipsnyc. Kettle brand have great fan following on Instagram. On that page they upload lots of pictures of kettle brand chips and their different flavor bags. The viewer’s expect more interesting images of kettle brand chips with beautiful background.

https://www.instagram.com/kettlebrandchipsnyc/

Blog post 5 y Gurtej Singh Sidhu

Blog post 5

Fan page of Pringles

I found one fan page on Facebook. In which different people posting videos and images of eating, having fun with Pringles. This page is bit old and they are not active any more on Facebook. There are some videos and images of people on this page.

 

https://www.facebook.com/PringlesXtreme

I found one another fan page on Twitter but on this fan page does not have so many followers and only have 4 tweets. It is hard to find fan pages of Pringles On twitter 

There is one page on Instagram on which they have images of different people eating Pringles and also making duck lip faces. There are no like on there but only images.

http://iconosquare.com/tag/pringles

 

Fan Pages of Lays on Facebook, Twitter and Instagram

Fan Page of Lays on Facebook

Fan pages helps companies to promote their products without any cost and efforts. There are many fan pages of Lays on Facebook. I found one fan page of Lays on Facebook named Lays Flavour Cup that has 63562 likes.

Fan page of Lays on Twitter:

I found one fan page of Lays on Twitter named Your Lays Flavour. This page is doing very good on Twitter. It has 1149 followings, 378 followers and 446 tweets.

Fan page of Lays on Instagram:

I found a fan page of Lays on Instagram named as LAYS_CHIPS. It has 512 followers, 1387 followings and 33 posts.

I found best fan page of Lays on Facebook this page has many likes and really good stuff for fans.

Blog Post 5 By Talwinder Singh

RUFFLES Fan page on Facebook:              

Facebook fan page of ruffles is Ruffles Chips. Ruffles get a great fan following on Facebook. They have 3-4 fan pages on Facebook. Fan pages help a company to increase awareness of company products and the promotion of company without making any efforts.

https://www.facebook.com/Ruffles-Chips-122866584416849/?fref=ts

 On this fan page of Ruffles on Facebook people post the content that they are eating and enjoying ruffles chips, they post pictures of different flavors. The viewers expect to have an information about the ruffles different flavors.

RUFFLES Fan page on Twitter:

Twitter fan page of ruffles is ruffles. Ruffles not have strong fan following on twitter. The content posted on this page they upload the images of ruffles chips and ruffles bags.

https://twitter.com/vicky__chips

 

RUFFLES Fan page on Instagram:

Instagram fan page of ruffles is ruffles_rule. Ruffles have a little fan following on Instagram. I found their fan page named ruffles_rule on Instagram. On their fan page the content include the posts of images of ruffles bags with flavor. The viewers probably expect the information about latest chips flavor of ruffles in market.

https://www.instagram.com/ruffles_rule/

Blog Post 4 By Gurtej Singh Sidhu

Pringles vs Wise foods on YouTube

Posts

Pringles post videos on You Tube Almost every day.

Wise food is not active on YouTube from last 3 years their last post was of 2013.

Content

Pringles post about their products and interesting videos about the promotion of their product.

And wise chips is not active on YouTube from last three years  but whatever they have on their YouTube channel is they promote their product.

50/50 strategy

Pringles give their Facebook link and twitter link on their YouTube channel but in their videos they did not use any 50/50 strategy.

 Wise snacks is not active on YouTube and they did not use any strategy.

Popular posts

Pringles one of the popular video on YouTube is about having fun with Pringle chips and the packaging of it. In this video they use music and interesting, silly content ot attract consumers. This video has 1283471 views.

 (Pringles, Pringles , 2016)

Hashtags

Hashtags used by Pringles on YouTube are: You Don't Just Eat 'Em, You Have Fun in the Sun With 'Em 

Hashtags used by Wise snacks are: “Classic American Snacks”

 

Lays and pop chips on you tube

The YouTube channel of lays has 15578 subscribers. Most of the video are related to the new flavors that they introduce. Pop Chips has 4735 subscribers on you tube channel.

Most successful video of lays is posted on February 8, 2016

Most successful video of Pop Chips is posted on September 18, 2014.

Blog post 4 by Talwinder Singh

RUFFLES vs KETTLE BRAND on YouTube

Ruffles

Ruffles posts a video on their YouTube channel probably two times in month.

 (ruffles/youtube, n.d.)

Kettle brand

Kettle brand is not active on you tube. Their last is year ago and second last post is two year ago.

 (kettlebrand/youtube, n.d.)

Content

 Ruffles post funny videos. They post animated videos like animal surviving a ruffles chips, animals try to catch ruffles bags to attract customers and to promote their brand.

Kettle brand is not active on you tube. They just posts the videos of their different flavors to promote their flavored chips.

50/50 Strategy: None of them use the 50/50 rule. Both posts only about their brand.

Keyword

Keyword used by the ruffles:

RUFFLES.

All dressed RUFFLES chips

RUFFLES chips

Keyword used by Kettle brand

Kettlebrand

Chips

Most Successful posts

Most popular post of Ruffles

  (ruffles/youtube, n.d.)

This ruffles video has 11,801 views, 93 likes, 2 comments.

This post is successful on ruffles YouTube channel. In this video they use the funny and attractive concept to get attraction of people to promote their brand.

Most popular of kettle brand:

  (kettlebrand/youtube, n.d.)

This video is most popular on kettle brand YouTube channel it has 798 views and 2 comments

In this video they just show how to open a bag of kettle brand and get attraction of people through video and try to increase brand awareness.

Bibliography

kettlebrand/youtube. (n.d.). Retrieved from www.youtube.com: https://www.youtube.com/user/KettleBrand

ruffles/youtube. (n.d.). Retrieved from www.youtube.com: https://www.youtube.com/user/RuffMcThickridge/videos?view=0&sort=dd&shelf_id=1

 

Blog post 3 By Gurtej Singh Sidhu

Pringles vs Wise Foods on Instagram

Posts

Pringles last post on Instagram is 9 weeks ago and the second last post is 13 weeks ago.

Wise Snacks last post is 6 days ago and the second last post was of March 9.

Content

Both brands post their product images. Pringles post about their brand logo and the videos of guys eating Pringles Chips.

Wise food also posts about their products and the sub products like Popcorns.

50/50 strategy

Both brands are not so much active ion Instagram so they do not use this strategy they only post about their product and they just like it one to their official website.

Hashtags

Hashtags used by Pringles on Instagram are: #NationalNachosDay, #LastPringle

Hashtags used by Wise Snacks on Instagram are: #love #photooftheday #amazing #instalike #igers #picoftheday #food #instadaily #instafollow #followme #girl #iphoneonly #instagood #bestoftheday #instacool #food #eat

Popular posts

Popular post of Pringles is they post about Halloween ant that post got 2155 likes and 134 comments.  (Pringles, pringles/instagram.com , 2016)

 

Popular post of wise snacks is they post one heart shape chip on valentines and that post got 39 likes   

 (snacks, 2016)

 

Lays and Pop Chips on Instagram

Lays is doing almost same thing on Instagram as on Facebook. They post videos, pictures of famous celebrities promoting their products. They post on Instagram almost after 4 days.

Pop Chips is doing good on Instagram as compare to Facebook. They post after 3 day, and mostly Pop Chips post pictures that interesting and promoting their product on Instagram.

None of the two brands using 50-50 strategy.

Most successful post of Lays on Instagram is a video posted a week before. It has 1767 likes, 100 comments and 6908 views.

Most successful post of Pop Chips on Instagram is a picture that has115 likes and 8 comments.

Scheduled Content Assignment

Blog post 1

RUFFLES vs KETTLE BRAND on Facebook

RUFFLES vs KETTLE BRAND

Talking about the information of RUFFLES and KETTLE BRAND on Facebook. Ruffles probably posts after a week. On the other hand the posting schedule of kettle brand, they post almost after one day and as average they post five posts in one week. RUFFLES Facebook page get 890,402 likes and KETTLE BRAND Facebook page get 1,794642 like

.   (ruffles/facebook, n.d.)    (kettlebrandChips/facebook, n.d.)                                                                                     

Content: Ruffles mostly post videos. In their last 25 posts they post 17 videos and only 8 pictures. Whereas KETTLE BRAND prefer to pictures. Ruffles use different concept as compare to kettle brand. And that videos are animated and they use animals to make videos and all the videos are funny to promote their products. Kettle brand just edit their pictures attractively and post in on Facebook for promotion of their product.

50/50 Strategy: None of them use the 50/50 rule.

Keyword

Ruffles use their brand name almost on all posts.

 RUFFLES.

All dressed RUFFLES chips

Kettle brand use different keywords according to their posts like Fight chilly with chili!

Most Successful post

 (kettlebrandChips/facebook, n.d.)                                                                                     

Most popular post of Kettle brand on Facebook is this video because that video get 3.9k views, 147 likes, 58 shares and 8 comments. In this video they show Pepperoncini chips stack up against the real thing.  

Ruffles most popular post.

 (ruffles/facebook, n.d.)  

This post is most popular because it has 4.6M views, 11k likes, 1599 shares, 358 comments. And they some players eating ruffles chips and playing chips. And they asked to shot a video of star player and win a trip to an NBA game.

Bibliography

kettlebrandChips/facebook. (n.d.). Retrieved from www.facebook.com: https://www.facebook.com/KettleBrandChips/?fref=ts&ref=br_tf

ruffles/facebook. (n.d.). Retrieved from www.facebook.com: https://www.facebook.com/ruffles/?fref=ts

Blog Post 3 by Talwinder Singh

RUFFLES vs KETTLE BRAND on Instagram

Ruffles

Ruffles is  not lot popular on Instagram their last on Instagram is 5 weeks ago and second last is 15 weeks ago.

 (ruffles/instagram, n.d.)

Kettle brand

Kettle brand is pity InTouch with Instagram. They posts probably once a day.

  (kettlebrand/instagram, n.d.)

Content

 Ruffles post only 9 posts on Instagram. They posts the images of an animal that is holding a ruffles bag in hand. Their purpose is to just promote the brand or to increase their industry.

Kettle brand posts only pictures on Instagram. They just posts the pictures of their different flavors of kettle brand chips to promote their different flavor chips.

50/50 Strategy: None of them use the 50/50 rule. Both posts only about their brand.

Keyword

Keyword used by the ruffles:

RUFFLES.

All dressed RUFFLES chips

And they used hashtags

#beavoosear

Keyword used by Kettle brand

Kettlebrand

Chips

Snacks

Most Successful posts

Most popular of ruffles:

  (ruffles/instagram, n.d.)

This is most popular post of ruffles get 316 likes and 59 comments. T

This post is most popular because it got most likes and they just posts the image of one of the flavor of ruffles to promote that flavor.

Most popular of kettle brand:

  (kettlebrand/instagram, n.d.)

This is most popular post of kettle brand it has 152 likes and 17 comments.

This is most popular post because it has most value on Instagram. They use the image of kettle brand different flavor bags in a box and they try to promote their flavors.

 

Bibliography

kettlebrand/instagram. (n.d.). Retrieved from www.instagram.com: https://www.instagram.com/kettlebrand/

ruffles/instagram. (n.d.). Retrieved from www.instagram.com: https://www.instagram.com/ruffles/

 

Blog post 2 By gurtej singh sidhu

Pringles vs Wise Foods on Twitter

Pringles

Pringles does not post on daily basis the recent post of Pringles is on 15 March and the post before that was form December 26, 2015.

Wise Foods

If I talk about Wise food they tweet every day their last post is 23h ago and the tweet before that is of 15 March.

Content

Pringles tweet content about their product and the promotional programs they running or planning to run in future for brand promotion.

Wise foods tweet about their new product. They tweet about the comparison of flavors and the promotional program they running right now.

 

 

50/50 Strategy

Pringles did not use 50/50 strategy they just tweet about the products. They just promote their products they tweet about their videos of products.

 (Pringles, Pringles/twiter.com, 2016)

Same as Pringles, Wise food also did not use any 50/50 strategy on face book they just post about the product under the snacks chain like popcorn and chips.

 (foods, wise foods/Twitter, 2016)

Keyword sentences

Pringles

They use hashtags about their video campaign like: #VivaTortillas and they also use hashtags about their promotional campaign like: We’re totally jealous of Santa’s new post-holiday tradition. #Holiday2015 

Wise Foods

They use hashtags about their chips and popcorn like: #Wiseridgies #potatochips #snacks #wisepotatochips

And also: #Popcorn is America’s favorite snack and has been first served in movie theaters in 1912! #WiserLife

Most successful tweets

Pringles most recent post is about the combination of Pringles logo to make a big smile on the packaging box. This tweet got 393 likes and 62 re tweets.

Wise Foods most recent post is about the comparison of two flavors and this tweet got 7 likes and 1 retweet.